With several countries striving to achieve the growth of e-commerce, Australia’s e-commerce segment is already in action and is rapidly growing. Australia’s e-commerce market is ranked as the 11th biggest market around the globe. According to the research, the total e-commerce retail trade accounts for 9% of economic growth.

We are currently residing in an era where everything is just a click away. But is it that easy? Millions of things cross our minds before we add to the cart. Let us have a look at some of those things:

“Wallet: Waiting will pay off”

We all have a to-do list that is waiting to be checked when the payment comes. However, our busy schedules make it difficult for us to physically go and buy stuff. Online businesses are a savior. It has possessed our mind in such a way that convenience is all we see. This one major factor influences us to buy online. This is what we picture when we shop online easy browsing, vast variety, less time consuming, and no physical activity required and the purchased items are delivered to the doorstep.

However, this is not an indication of just filling the cart; income is one setback or even an advantage that influences your decision while shopping. The higher-income earners, relish more from online shoppers than from those that fall into other categories. Nevertheless, convenience is shared by all.

“Security is now a necessity”

With all the convenience that online shopping brings, ever wondered why we still get conscious and even sometimes worried? It is usually because of the online frauds that have made our lives miserable. Around 40% of Australians fall victim to online fraud. Therefore, we must look out for these scams and protect our data at all costs.

Let us have a look at some of the precautions that you can take when shopping online:

• Check for padlocks when adding financial information
• Avoid clicking on pop-ups
• Avoid using public Wi-Fi
• Check for reviews

Trusting nowadays is a little hard, especially when shopping online. Most of them have been a feed for the scammers and have lost a piece of hefty information. Therefore, precautions are necessary before we get ourselves trapped.

“Visuals keeps us engaged”

Ever visited a website and been awe-struck by its visual image? This is mainly because the website designers have made sure they add graphics that will grab your attention instantly and will make you want to buy from them. The colors and the aesthetic vibe the website gives are other major factors that influence our decision of buying. For instance, if we want to buy something we will not read the whole content on the website rather looks out for keywords and specific information. Thus, a website with scattered content can make us feel bored and might want us to switch.

Moreover, we need good customer service to further proceed with our buying or inquire about the products we want to order. This further indicates our level of satisfaction is influenced by the services offered. There are many key players of this industry that have made sure we become their returning customers including:

• eBay
• Amazon
• Woolworths
• Coles
• JB HI-FI

Furthermore, we want things to be done with ease, and what is better than having things load in a blink of an eye. These key players have kept us engaged over the year and continue to-dos so with their amazing services.

“Scattered thoughts”

Individually we have different preferences but some of our behavior patterns are the same, mostly because we have been brought up in the same culture or state. As our average household is understood as a nuclear family, we have to stick to a level of cohesion, keeping up with our preferences as well as their preferences, striking a balance between them.

Moreover, Covid-19 has further increased the number of buyers and sellers in the E-commerce industry. The environment is another factor that contributed to our purchase decision. With that, we have people who have social anxiety and other issues that make them take a step back when physically interacting with people. Nevertheless, online shopping comes to their rescue and saves them from such hassle. If you feel you are one of them, then online sellers are nothing but a gift to you.

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