“Is The Textile Industry Following Responsible And Sustainable Methods?”

The textile industry is vast. However, many companies ensure the operations are held responsibly and sustainably, where the norms and concerns are taken seriously. The companies that regularly follow these working practices, follow schemes that are under a safe and healthy working environment, meeting the ethical standards, set globally. Recently, we have seen how our perspective on buying has changed over the years. Nowadays, our behavior in terms of purchasing patterns is more towards how well a product was made and under what conditions, whether the operations were held according to global ethical standards. Thus, this change has acted like a bulldozer on the textile market in synchronizing its operations according to the ethical norms including:

1. No engagement of Child Labor
2. No contravene of the moral principles concerning Human Rights
3. Environment-friendly substances used in the production process
4. Assurity of Safe and Healthy environment for workers
5. Fulfilling the needs of the employees
6. Not violating environmental policies

This has put heavy loads on the shoulders of businesses, operating in the textile industry, to prosper by developing a set of rules, outlining the norms and responsibilities, making certain that the operations are held under viable and ethical conditions.

“Ethical Sourcing= Competitive Advantage”

As time is passing more businesses in the textile market are getting influenced by ethical sourcing. Due to the change in customers’ purchasing behavior, has made businesses realize that the only way to gain success in the market, brand loyalty, customer loyalty, and a lead in the competitive market is through following the process of sourcing supply chain under ethical conditions. Consumers are getting concerned day by day and it might become a necessity for businesses o follow those norms or else they might not be able to survive in the market. Consumers do have an understanding of how products are made, if they are made through violation of human rights or through materials that harm the environment, the businesses are likely to be in trouble.

“Power of Consumer’s Purchasing Behavior”

A recent survey showed that 9 out of 10 Australians prefer buying products that are made through ethical sourcing. Not only that around 80% or more consumers wanted businesses to give details and be transparent on how the product was sourced throughout the supply chain. This is a huge number and businesses now really need to step up their game as consumers are becoming more concerned.

No doubt about the fact that ethical sourcing comes with a cost. However, when surveyed, 2 out of 5 Australians were happy to pay the price if the product was processed under ethical conditions. Moreover, around 46% of women were more ready to pay the price as compared to the percentage of men, which was 35%. The change is high, and it is likely to increase and further influence the decision of consumers when buying products.

Consumers are now heavily concerned about how textile products are being sourced. The millennials are not going to go easy with this as they understand the importance and need of letting nature breathe. The textile industry is greatly influenced by this generation as they are now standing as pillars of strength for products to be produced under ethical guidelines, regardless of how much costly it becomes. With that, businesses now have another duty to deal with, making people aware of ethical sourcing.

“Textile Industry- Walking An Extra Mile”

With highly concerned consumers, textile businesses have taken the initiative that they will walk this extra mile with them. They are now moving toward producing chemical-free products; synthetic fabrics, and moving towards producing natural fibers such as cotton, non-toxic wool, recycle polyesters, and others. These businesses are likely to prosper and gain success throughout as they are endlessly working on keeping the environment safe and satisfying customers. This s beneficial for both society and nature as safe working conditions, fair treatment of workers, and usage of environment-friendly material is a win-win situation for all.

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Before the introduction of online shopping, the consumers would directly head towards stores to purchase different goods. As the technology became more advanced, the traditional Brick and Mortar business model started getting replaced by an internet-based model.

HOW INTERNET CHANGED CONSUMER BEHAVIOUR

Where shopping in a store was once the primary way to shop, online shopping is becoming a preferred way for consumers to shop around the globe. In the last decade, the internet has become a major platform for people to buy and sell different items leaving retail stores in a struggle to compete against online websites and online stores. eCommerce has revolutionised consumer behaviour and has brought the shopping experience to the fingertips of the customers via their mobile devices and computers.

Research suggests that 40 per cent of the consumers now prefer to shop online with Australians spending $27.5 billion on purchasing goods online, an increase of 24.4 per cent year on year.

Although, consumers continued purchasing from physical stores, but they find online shopping more convenient as they can shop everything from the comfort of their couch. The change urged many businesses to become digital and create their websites to sell products. It has made the process of purchasing and creating products even easier and more convenient. Using the online platforms, customers can also provide feedback to the companies that has empowered both the consumers and the businesses.

MODERN-DAY CONSUMER BEHAVIOUR

Modern-day consumer behaviour has altered significantly over the last years that retailers aren’t feeling the revenue benefits even in healthy economies. Today, it has to be fast, convenient, and fun for the consumer. Utmost simplicity is extremely important for the modern consumer. Businesses are developing their online channels to enable customers to purchase goods at their maximum ease, at any given time without leaving their homes. A study reveals that consumers shop online to save their crucial time, and for available varieties of products and services. Modern-day consumers have the following characteristics that have changed the dynamics of purchasing and selling goods and services:

• They opt for the internet to look for solutions to their problems
• They compare different companies to find the best value for their money
• They want to make purchases with utmost transparency
• They are interested in adopting new market trends
• They want to feel the part of the community
• They search for the opinions of other people for a product
• They expect a more personalised experience
• They are hugely influenced by the people they admire
• They worry about sustainable products and avoid waste
• They want various options when it comes to the delivery of different products

HOW PANDEMIC HAS CHANGED CONSUMER BEHAVIOUR

The pandemic has changed consumer behaviour as now consumers rely more on online shopping. Considering the pandemic protocols, the nationwide lockdowns led to the closure of physical stores and brands had to shift their operations online. Panic shopping has been at its peak during the early stages of the pandemic as people started shopping for goods in panic, greater volume, numbers, and frequency. Due to the social distancing regulations, consumers switched to online shopping considering the safety and convenience that online shopping offers.

According to one survey, more than 200,000 Australians shopped online for the first time in April 2020, including many older consumers who had never felt the need of shopping online.

As people were trapped in their homes during the lockdown, they opted to spend their time shopping online. Amid the pandemic, almost 42 per cent of the consumers have claimed that the way they buy would predominant change. The post-pandemic world needs to learn to adapt to the new and lasting shifts in consumer behaviour. Now, more and more customers rely on online shopping, so the brands need to predict shopping patterns and identify changing consumer patterns in real-time to understand the changing preferences and act accordingly.

Ultimately, technological advancement has empowered consumers to shop in new ways and has also opened doors for retailers to turn the challenges of the modern-day into opportunities. As consumer behaviour is changing drastically, if brands don’t plan accordingly for the future, they may find tomorrow’s too late!

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