ETHICAL SOURCING IN TEXTILE INDUSTRY

In the textile industry, the companies that practice ethical sourcing certify that their sourcing operations are in sync with the good standards of sustainable, socially aware, and responsible business practices. These companies plan their business activities according to social compliance and global ethical standards. The changes in customer purchasing behaviour have increased pressure on textile brands to maintain a sustainable and transparent supply chain
that includes:
1. Not using child labour
2. Not violating human rights
3. Using ecological friendly materials for production
4. Not engaging workers in poor working conditions
5. Empowering the workers by improving their lives
6. Restricting harm to the environment
The pressure of observing ethical sourcing has forced textile brands to develop a code of conduct ensuring sustainable and ethical business operations throughout the supply chain.

INCREASING IMPORTANCE AND NEED OF ETHICAL SOURCING

More and more textile brands are jumping on board after the realisation that being known as an ethical brand in the textile industry that maintains a healthy supply chain leads to gain a good competitive advantage, brand reputation, customer loyalty, and trust. There is a rising awareness in the consumers who are choosing to buy products and services from those companies that have ethical and transparent supply chains and are socially responsible and in return such consumers are willing to pay a premium for them.

CONSUMER’S ATTITUDE TOWARDS ETHICAL SOURCING

According to a survey, nine in 10 Australian consumers tend to purchase ethical and sustainable products and 85% of the consumers want brands and retailers to be more transparent about the sustainability of their products.

It was also revealed that two in 5 Australian consumers would be willing to pay more for sustainable and ethical products and millennials appear to be more sustainably conscious. 46% of women are also willing to spend more on sustainably produced products in comparison with 36% of male consumers.

Besides showing active interests and preferences for sustainable fabrics or sustainably sourced cotton, consumers now have a secondary concern about how the textile product has been produced. The millennial generation is having a significant influence on the textile retail industry because they support the crucial need for ethically sourced and sustainable products and are willing to pay more for such textile products that are ethically sourced. Moreover, the brands also hold the responsibility for educating their customers.

ETHICAL SOURCING INITIATIVES BY TEXTILE BRANDS

The brands in the textile industry are now embracing sustainable materials like organic cotton, natural cotton, non-toxic wool, recycled polyester, recycled nylon along other recycled materials for the production of textile products. Such ethical brands are actively making ties with suppliers who follow ethical standards and revising their entire supply
chains to ensure safe and ethical production of the products. The ethical sourcing practices also ensure that products that are being sourced are manufactured in a safe environment by the workers who are paid fair wages, ensured of their safety along with other decent labour standards.

Bedding Republic ensures ethical sourcing practices that are in sync with embracing sustainable and biodegradable materials like natural cotton, following decent labour standards, restricting harm to the environment, empowering workers by improving their lives that imply a commitment to ethical and transparent practices that benefit the customers, community, workers, and the environment.

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