A white fluffy ball is a means of sustainability to the world. However, the conventional crops are assisted with synthetic fertilizers, bringing in the chemicals. Let us have a look at whether it is better or an issue of concern:

“OTA Concern”

With cotton being the most widely used crop, it is said to be the ‘dirtiest crop’ by Organic Trade Association (OTA). Do you know how much percentage of cotton production contributes to consuming the world’s pesticides? About 25%. You must be shocked by the figure, but it is true. Cotton brings in a flood of benefits but the conditions it can worsen cannot be overlooked. These pests can harm the land, the soil, the waterways, and can even inflict the animals.

This indicates that not only the environment is at stake but the people as well. The attack on the waterways can make the water contaminated and thus, causing health issues. OTA is right at the concern. The concern does not lie in just one place, it captures all the aspects. The ratio of the aspects is high. The land being destroyed by pesticides might not be usable again, and the drinking water has pests in it, making it harmful to be even used. Therefore, it is hard under these conditions to sustain the organic means of growing cotton.

“Crops Need To Quench Their Thirst”

Cotton crops are known to be thirsty crops. They need more than 264 gallons of water to bring life into one textile merchandise. Not just for the manufacturing process, the crops need water to grow. With growing concerns regarding the shortage of water, it will not be easy to continue growing cotton under organic means. The world is already suffering a lot. This will only be an add-on to the suffering. It will not lessen any burden. The current environmental situation has put some serious strain on how we can reserve water. Therefore, managing organic means of growing cotton seems to be an inapplicable means to continue with.

The situation is known to all. The world is in dire need of this necessity. Living being should be the priority, everything else is secondary.

“ORGANIC COTTON COMES AS A SAVIOR”

“Objective- Environment Sustainability”

Organic cotton crops are a means of saving the world. They will provide the best of facilities and will be a savior for the land and people. There is zero involvement of pests, and the production continues with fewer resources. It saves for all the alarming issues that conventional cotton brings with it including contaminated water, land, health issues, and others. Global Organic Textile Standard has given their word regarding how safe it is and enhances life. Therefore, this indicates that kick the synthetic materials and continue with the process of growing organic cotton with organic means.

“Hence, the answer whether we can sustain global consumption on organic means of growing cotton can be found in aforementioned concerns”

Global consumption can be sustained. With growing, concerns of people regarding the environment will help them understand that it is better to pay the expense once than to be overpowered by the synthetic products and the issues it brings with them. Organic cotton is friendly and will not be mean harm to anyone.

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ETHICAL SOURCING IN TEXTILE INDUSTRY

In the textile industry, the companies that practice ethical sourcing certify that their sourcing operations are in sync with the good standards of sustainable, socially aware, and responsible business practices. These companies plan their business activities according to social compliance and global ethical standards. The changes in customer purchasing behaviour have increased pressure on textile brands to maintain a sustainable and transparent supply chain
that includes:
1. Not using child labour
2. Not violating human rights
3. Using ecological friendly materials for production
4. Not engaging workers in poor working conditions
5. Empowering the workers by improving their lives
6. Restricting harm to the environment
The pressure of observing ethical sourcing has forced textile brands to develop a code of conduct ensuring sustainable and ethical business operations throughout the supply chain.

INCREASING IMPORTANCE AND NEED OF ETHICAL SOURCING

More and more textile brands are jumping on board after the realisation that being known as an ethical brand in the textile industry that maintains a healthy supply chain leads to gain a good competitive advantage, brand reputation, customer loyalty, and trust. There is a rising awareness in the consumers who are choosing to buy products and services from those companies that have ethical and transparent supply chains and are socially responsible and in return such consumers are willing to pay a premium for them.

CONSUMER’S ATTITUDE TOWARDS ETHICAL SOURCING

According to a survey, nine in 10 Australian consumers tend to purchase ethical and sustainable products and 85% of the consumers want brands and retailers to be more transparent about the sustainability of their products.

It was also revealed that two in 5 Australian consumers would be willing to pay more for sustainable and ethical products and millennials appear to be more sustainably conscious. 46% of women are also willing to spend more on sustainably produced products in comparison with 36% of male consumers.

Besides showing active interests and preferences for sustainable fabrics or sustainably sourced cotton, consumers now have a secondary concern about how the textile product has been produced. The millennial generation is having a significant influence on the textile retail industry because they support the crucial need for ethically sourced and sustainable products and are willing to pay more for such textile products that are ethically sourced. Moreover, the brands also hold the responsibility for educating their customers.

ETHICAL SOURCING INITIATIVES BY TEXTILE BRANDS

The brands in the textile industry are now embracing sustainable materials like organic cotton, natural cotton, non-toxic wool, recycled polyester, recycled nylon along other recycled materials for the production of textile products. Such ethical brands are actively making ties with suppliers who follow ethical standards and revising their entire supply
chains to ensure safe and ethical production of the products. The ethical sourcing practices also ensure that products that are being sourced are manufactured in a safe environment by the workers who are paid fair wages, ensured of their safety along with other decent labour standards.

Bedding Republic ensures ethical sourcing practices that are in sync with embracing sustainable and biodegradable materials like natural cotton, following decent labour standards, restricting harm to the environment, empowering workers by improving their lives that imply a commitment to ethical and transparent practices that benefit the customers, community, workers, and the environment.

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